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Target Store Targeted by Breastfeeding Activists

Connecticut moms join a national "nurse-in" at Target in Waterford to protest harassment of a nursing mother at a Target store in Texas

If anyone was shocked at the sight of about a dozen mothers breastfeeding their babies at in-store café in Waterford Wednesday, no one said anything about it. That isn’t always the case, however.

The nationwide “nurse-in” to draw attention to the issue of public breast feeding was spurred by an incident at a Target in Houston last month,during which Target employees reportedly hassled a mother who was nursing her child in a quiet corner of the women’s clothing department, according to an article in The Day.

The woman, Michelle Hickman, told her story to the breastfeeding advocacy group Best for Babes Foundation, and the outcry led to a Facebook campaign to plan the nurse-in event.About 3,000 mothers were expected to join the protest at 240 Target stores across the country, including at least three in Connecticut.

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“I wanted to make sure Connecticut was represented,” said Leah Fennell of Colchester, who used Facebook to organize Waterford's Target event. “I felt it was something that needed to be addressed. It’s hard enough to be a nursing mother without someone giving you a hard time for it.”

Nursing moms came from Norwich, Mystic, Madison, Westbrook, and Westerly, RI., to participate in the event, which they hoped would raise awareness of the benefits of breastfeeding and lead to greater acceptance of the practice by the general public.

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“They should know it’s natural,” said Fennell. “This is the way we were intended to feed our children. There’s nothing sexual about it, there’s nothing indecent about it. It’s a lot more than feeding your children. It’s about comfort and bonding.”

Women's Rights to Nurse

In Connecticut, it’s legal to breastfeed in any public place. An incident involving a police officer who told a woman that breastfeeding her infant in her car was indecent exposure prompted the state to pass a law in 2001 protecting women’s rights to breastfeed their children in any public place and in the workplace. Even so, the practice is still frowned upon in some quarters.

Kimberly Peacock of Mystic, who was nursing her baby Macy at Target, said this was the second time she’d participated in a nurse-in. The first was five years ago at Applebees in Groton, after a nursing mom was hassled about breast-feeding by employees of the restaurant chain.

“I’ve been nursing for 17 years,” says Peacock, a mother of four. “I’m all for it but my brother is uptight about it. He tells me to go away when I’m feeding his nieces and nephews.”

For the most part, the women who participated in today’s nurse-in said they’ve found people to be supportive of their breastfeeding in public because many people understand that breast milk is healthier for babies than formula.

“I think it should be permitted. I’m very proactive when it comes to breastfeeding,” said Kimberly Chalecki of Plainfield, who happened to be shopping at Target with her baby, Jemma. “I think people can be discreet.”

Indeed, there was nothing blatant about the nurse-in. As the mothers used nursing shields or blankets, many shoppers didn’t even notice.

“It’s been a really positive experience,” said Rachel Tewksbury, one of the store managers at the Waterford Target. “This is a family-oriented store. Mothers are welcome to breastfeed wherever they feel comfortable.”

Not every Target store had the same reaction, however. Although the chain store’s official policy permits breastfeeding anywhere in the store, Fennell said a fellow organizer in another state had already posted on Facebook that Target employees had asked them to leave.

“I’ve always breastfed and I’ve never had a problem but it’s appalling that people have had problems,” says Leigh-Anne Sastre, a Norwich mother of four who works as a nurse at Lawrence & Memorial Hospital in New London. “It’s the most natural thing to do. It needs to become more socially acceptable.”    

Chalecki said she thought if establishments had issues with it, they ought to create separate rooms for breastfeeding. The idea that women should take their baby into the bathroom to breastfeed, as some suggest, doesn’t sit well with nursing moms or their children.

As Sastre’s 8-year-old son, Alexander Bush, put it: “Babies don’t eat in the bathroom!”

L&M Hospital Promotes Breastfeeding

Kathleen Mason, lacation consultant at L&M, says the hospital is currently in the process of becoming a "baby-friendly hospital," a designation created by the World Health Organization that promotes and supports breast feeding as the normal feeding method for newborns and children.

"The Surgeon General of the United States developed a call to action to support breastfeeding throughout the United States. It's a public health issue," said Mason. "The American Academy of Pediatrics wants women to exclusively breastfeed the first six months of infants' life."

In the U.S. 75 percent of mothers startout breastfeeding but only 13 percent are still breast feeding after six months.

"We have a great initiation rate but they don't go for a long duration," said Mason. "Our breast-feeding rate [at L&M] has gone from the lowest I've seen, which was 69 percent to a 91 percent initiation rate. The highest exclusive breast-feeding rate we have gone to is 71 percent in the hospital setting. We continue to work on improving because we know it's so important for the mother and the baby."


 

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