Profile: BobbiJo, Local Dynamo

Director of the Chamber of Commerce BobbiJo Beers brings a passion for community to her job.


 BobbiJo Beers is the Director of the Bethel Chamber of Commerce, and locals around town swear that the town has more positive energy since she took the position.  

“A lot of people were happy I got the job because the community already knew I put so much passion in everything I do,” Beers said. 

Beers has served the community in many different capacities since she moved to town 12 years ago.  She first joined Newcomers, moved on to the Mom’s Club,and has been actively involved in the Village Pre-school, even though she no longer has any children in the program.  She is also involved in Girl Scouts. 

“It has been my goal to unite the community and build relationships between the businesses, the community, the town and the schools.  Every event has to fit that goal and the Chamber’s Board supports that,” Beers said, sipping a bowl of chicken soup at Jacqueline’s Restaurant. “I think the way we do this is different than other Chambers.”

Beers believes that in order to strengthen  business you must include the community.  “The town doesn’t have the manpower to put together festivals, it has to be outsourced, like the Sidewalk Sales. But it is easier to make it work when you have a good relationship with the town.  We are willing to do the work with St. Mary’s, the tree lighting, the Scotty Fund.  We should be using the festival to make business better in town.  If we know there is a festival, then we should plan town events on the same day.  Then we can start to market events to outside communities, which are a bigger draw.”

 Uniting the community is important to Beers, because, she said, it is the process of becoming a village.  “If you have people working together, you will have a stronger community that people will want to visit, open businesses in, and will want to live here,” Beers said.

 First Selectman Matt Knickerbocker called Beers a dynamo. “She’s breathed new life into the Chamber of Commerce.  She has terrific marketing ideas for building business in Bethel. We don’t plan an event and neither does she, without working together to make it better.” 

La Zingara August 16, 2012 at 06:48 PM
We LOVE her!! Really great to have a motivated, professional and creative force behind the chamber and our businesses!
Hilda DeLucia August 16, 2012 at 07:06 PM
She's EXACTLY what Bethel needed. She's a wonderful asset to our town! She understands and values the importance of building relationships in order to build a strong community. Bethel has so much to offer and it's wonderful that we have a Chamber that can help promote organizations and business to better meet the needs of it's people.
Paul Improta August 16, 2012 at 07:46 PM
Congratulations and keep up the good work. From all of us at The Insurance Center, the "Trusted Choice" Independent Insurance Agent and Chamber Member in Stony Hill. www.TheInsuranceCtr.com
Paula Conway August 17, 2012 at 12:35 AM
Can't say anything different than what has already been said. She is truly an asset to the town. She knows how to bring the community together. Way to go Bobbi Jo - Keep up the great work!
Larry Craybas August 17, 2012 at 05:23 PM
Dynamo is the right description of Bobbi Jo. She is everywhere, promoting Bethel every chance she gets. Whether it's the Summer Festival, the Annual Christmas Tree Lighting, the Chamber Steak Roast, or Bethel Blooms she is there helping make these events successful. But ... her enthusiasm and hard work is just not on Chamber activities or promoting Bethel's businesses. She and her husband, Rusty, are active and involved parents in our schools. Recently they offered their expertise in mentoring kids that could use some adult guidance by working with Dr. Smith, our Superintendent of Schools, to re-establish a Mentors Program for Bethel's kids that need this caring support. Thank you Bobbi Jo and Rusty! You both are an excellent example of what makes a Town like Bethel a community people love to be a part of. Way to go Dynamo!


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