Peachwave FroYo Coming to New Canaan

Edmond, OK-based Peachwave is planning to open a frozen yogurt shop on Forest Street in May.


Frozen yogurt or “FroYo” purveyor Peachwave on Tuesday received approval from New Canaan Planning and Zoning on its plans (see attached aerial photo and PDFs) to open a shop on Forest Street downtown.

Located at 11 Forest St. on New Canaan’s “Restaurant Row," the New Canaan location could include two tables for outdoor seating, according to the plans filed March 1 with P&Z. The shop itself is to sit between the Athletic Shoe Factory and Eco Chic Nail & Spa on the west side of the street (a few doors down from Farmer’s Table).

Here’s what part of the site plan application says: “Reoccupation of existing commercial space with a ‘Peachwave’ self-serve frozen yogurt dessert shop. Work to include renovation of existing interior features, installation of a yogurt product dispensing mechanical equipment and partitioning space between a patron assembly area and an employee prep area. No exterior building modifications are proposed.”

Peachwave could not immediately be reached for comment. The New Canaan location would be Peachwave’s 19th in Connecticut, either open or planned for this year—they have shops either open or scheduled to open in Norwalk, Ridgefield, Westport and Wilton, the company’s website says. A post on the site says the New Canaan shop will open in May.

By then New Canaan should be enjoying some warm days after these late winter storms. Peachwave’s arrival here adds to several options for downtown visitors seeking tasty cold treats. There’s the gelato outfit, Gelatissimo Artisan Gelato, across Forest, then of course New Canaan fixture Baskin-Robbins up the hill, Swirl down around Cherry Street and Red Mango up on Elm.

The property at 11 Forest St. is owned by 3-11 Forest Street KKE LLC et al c/o TEC Associates, according to town tax records. The LLC’s principal is Karen K. Elmasry and it has a business address of Rocky Brook Road in New Canaan, according to the Connecticut Secretary of the State’s database.

Interested in downtown New Canaan? Here are some recent posts about our main business district on New Canaan Patch:

  • New Spot Makes Irresistibles a Bit Harder to Resist
  • Locally Owned Bike Shop Coming to New Canaan
  • Mercedes a Hazard on Main Street?
  • Signs of Spring: Dog Bowls Appearing Downtown
  • Big Plans for Summer Weekend 'Pop-Up Park' in Downtown New Canaan
  • Candy Nichols Settles into Main Street
MPM March 27, 2013 at 11:22 AM
So, now there are 5 frozen treat stores in our little town. 2 stores on Forest Street that will not only compete with one another, but also take away from the restaurants' dessert business. This makes the 3rd self serve yogurt shop, and the umpteenth chain to come to town. How much ice cream can our kids eat?
marilyn March 27, 2013 at 12:13 PM
Really.....three frozen yogurt shops, a gelato place, Baskin Robbiins, but still no bakery, and nowhere to buy a spool of thread.
lpgraphix March 27, 2013 at 01:43 PM
I totally agree with the two former comments! Does anyone remember Gillain's? Or is that before everyone's time? That was back in the days when mother's and daughter's took up sewing. No, I am not from the Pioneer days, but growing up in New Canaan, all girls had to take a sewing class, part of Home Economics. And don't forget the art community - in New Canaan, and Silvermine! As I have mentioned before, we really do need an art and craft store, similar to what we had years back -- Estabrook's and Empire Studios, which also framed paintings. Am not sure if Koenig's is still in Darien. but Jerry's Artorama (Art Supply Warehouse) in Norwalk has it all sewn up with a monopoly on the art supply business for which they do very well.
Glen K Dunbar March 27, 2013 at 03:53 PM
1 of 3 Ummmm to me Yogurt is borring. I would rather have a real ice cream shop or a cheese shop or a bakery
Canaanite March 27, 2013 at 05:31 PM
Agree! We need a good bakery! Not a cupcake shop, not a chocolate shop, but a good bakery! And NOT another yogurt shop! Ugh!!!
Four Jacks March 27, 2013 at 05:45 PM
Michael's Craft store is opening in Wilton where Borders was before.
Local Parent March 27, 2013 at 06:25 PM
My child said, YUK we are going to one of those towns with a million frozen yogurt shops! Hope they did their market research!
Angie S. March 27, 2013 at 07:18 PM
Are they aware we already have Swirl & Red Mango for frozen yogurt!? Seems silly to open another froyo place in our little downtown!
Darcy Fitzpatrick March 27, 2013 at 07:52 PM
Another one? How many Fro- Yo shops do we need in New Canaan, plus we have Baskin Robbins!
Darcy Fitzpatrick March 27, 2013 at 07:53 PM
Yes we need a good Mom and Pop type bakery
Alice Maritis March 27, 2013 at 08:53 PM
info@peachwaveyogurt.com Perhaps if we all send them an email and let them know not to bother?
Baffled Resident March 27, 2013 at 09:08 PM
How many banks are there in town? Maybe the banks and the frozen yogurt shops should just co-op their space? LOL.
mary parker March 28, 2013 at 04:58 AM
OMG: Don't these people that want to open up a place of business do any reaserch and have comen sence of the other competitions that are also in town? Doomed to fail. Rent is high and the amount of yogurt you have to sell to make rent and pay your expenses and try to make a profit? Seriously doomed. Red Mango is doing very well! The place is always clean, the yogurt is great and the toppings are alway rotated to look and taste fresh. Gilato place is great also, changing flavors all of the time and of course Baskin Robins for the ultimate sundea!! And there cake bites are to die for. I hate Swirl, always messy at the toppings bar. New bussiness owners need to wake up to competing with others in town and think about, can they pay the rent? This town isn't Greenwich where most businesses make it. And don't forget we had a great bakery "The Ritz" but it closed up due to rent hikes and nobody wanting to pay prices for a top quality cake. I go to St. Maritz bakery in Greenwich for unbelievable birthday cakes!!!!!!!! Worth the drive and the price!!!!!!
Dave March 28, 2013 at 07:40 PM
I find this to be absolutely ridiculous that again another biz comes into town with four other ice cream type places It's not the business owners that should do the research is the town's planning and zoning that should have the common sense of not having these places coming in town
Monica Webster March 31, 2013 at 11:21 AM
Ridiculous, our town does not need this. Gelatissimo is amazing and Baskin Robins is owned by a local family. Our town council should really consider our local business owner's before they say yes to every chain out there.
Baffled Resident March 31, 2013 at 11:54 AM
I'm not aware of any mechanism that would allow the town council to be able to regulate something like this. The only ordinances that can be enacted would be those that would pertain to "adult" businesses. Is there a mechanism that i'm unaware of, Monica?
MPM March 31, 2013 at 01:13 PM
I thought the Chamber of Commerce had some input on what new business/es would go into town? That was the impression I got from the Patch Poll they did last year.
Michelle Orr March 31, 2013 at 10:38 PM
Bakery? Le pain quotidian isn't bad but I know we are lacking. And puke....another frozen yogurt!? Blech! Seriously? I am writing them
Alice Maritis April 01, 2013 at 01:21 AM
The Chamber has no control over what businesses move into town. They can poll people and if there is an overwhelming wish for something in particular, I suppose they could try and lure that type of business here.
Tinkerbell April 05, 2013 at 04:59 AM
How about ice cream? REAL ice cream!!!
Glen K Dunbar April 05, 2013 at 11:54 AM
I agree Tinkerbell. I LOVE BR But, to open a Yogurt shop? Nobody eats that stuff really. I don't It is good for you. Why would I eat it?? I will worry about eating healthy if and when I turn 85 or so. Life is short Ladies and Gentlen. Why worry today when you can worry tomorrow insteady. Enjoy life folks. I'd actually like to see a hobby shop there maybe or bakery like the Swiss Chalet use to be. Ahh. what memories. Why do I have to be so old ???
Canaanite April 05, 2013 at 01:49 PM
Le Pain Quotodien is not a bakery, they simply happen to sell some baked goods, but do not have a comprehensive selection. Further, I will never step foot in their store again after I asked for something on the side while dining there and they outright refused siting their rules as a franchise about not being able to modify the menu in any way whatsoever. Even freaking MCDONALD'S is more accomodating, so to hell with Le Pain!!!


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